Category Archives: Strategy and the Big Picture

Objective, long-term, strategic, macro view

This is the moment we saved America

[THIS ESSAY REPRESENTS MY OWN OPINIONS, AND DOES NOT REFLECT THE POSITION OR VIEWS OF WD-40 COMPANY, NOR ANY OF ITS EMPLOYEES OR STAKEHOLDERS.] I listened to the Democratic convention this week. With each speech, each testimony, I began to … Continue reading

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The great pandemic experiment

This is a once-in-a-century field study. So many elements are being tested. The virus’ hypothesis is that it can procreate in the population of the human species at the balanced rate of transmission and mortality that ensures it will survive. … Continue reading

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Never waste a good crisis

I heard our CEO, Garry Ridge, say this and it struck me as a good, catchy reminder that there is value we can sometimes overlook in challenging times.  Every time I hear him say it, I learn something new about … Continue reading

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“End of America as we know it”…? Yeah, no.

Bill Ackman, hedge fund manager and oft-times gambler betting on the downside, says he’s an optimist.  While he exhorts the President and our national leaders to shut the country down for a month.  If we don’t, he says, the America … Continue reading

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