It’s a very interesting turn of events in the world of entertainment. “Reality” programming has taken the lead on presenting a compelling business argument for advertisers. First, the cost of production is much, much less than for scripted storylines. You need a willing cast of amateurs, who fight each other to participate. You need a soundstage. You need cheap locations that require little if any modification. You don’t need special effects, expensive stunts or big name stars who demand huge paychecks. You just need people who are willing to sell their dreams and fears to the public, in public.
